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Amorepacific Expands Laneige into Europe

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By: TOM BRANNA

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JAPAN: Amorepacific has launched Laneige in Europe through an exclusive partnership with Sephora. The brand will be available in more 800 Sephora stores across 18 markets in Europe, including France, Russia, Spain, Italy, Poland and Germany. Created in 1994, Laneige was the first of Amorepacific’s major brands to be launched internationally outside of Korea. “Amorepacific is thrilled to have Sephora as the exclusive retail partner for Laneige,” said Thierry Maman, general manager of Amorep...

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